CINCINNATI, OHIO (August 31, 2020) – Swapalease.com, the nation’s largest car lease marketplace, unveiled today its latest report on vehicle lease...
What Dark UX is, and Why You Should Avoid It
By Steve Southin, Co-CEO, PAVE For anyone unfamiliar, User Experience (UX) is a term referring to the interaction that a user has with a website,...
automotiveMastermind Enhances Market EyeQ Sales Platform With Pre-Owned and Manheim Market Report Integration
Market EyeQ users can now automate behavior-based predictive marketing campaigns to pre-owned car buyers and utilize Manheim Market Reports to...
How Much is a Used Car Manager’s Time Worth?
By Steve Southin, Co-CEO,PAVE If you aren’t responsible for vehicle inventory management, you may think it is an easy concept, but it is a stressful...
Dealer Magazine Interview with Jon Gray of Orange Coast Automotive Group
By Digital Dealer What began three decades ago as a single retail store blossomed into Orange Coast Automotive Group, Southern California’s premier...
Close Deals with a Blended Sales Approach
By Bill Wittenmyer, VP of Sales, Layered Apps and Competitive Accounts, eLead Many dealers have seen their online shopping tools be used nearly...
Dynamic Creative Optimization (DCO): Science Fiction or a New Video Strategy?
By Thomas Pearce, Senior Director of Interactive UX Strategy, J.D. Power | Autodata In 1956, American science fiction writer Philip Kindred Dick...
Google Updates Department Listings in GMB for Car Dealers (Again)
By Greg Gifford, VP of Search, SearchLab A few months ago, I wrote an article explaining the new update to Google My Business (GMB) rules for car...
Marketing by Personas and Not by Your “Target Market”
By Brent Wees, Founder, Idea.meet.plan Many of us understand our target market, and we actively communicate with them every day through a blend of...
Optimize Your LinkedIn Network to Build Your Personal Brand
By Melanie Borden, VP of Marketing, Celebrity Motor Cars At the end of 2019, I asked myself what I could do better in 2020. I reflected on how I...







