By Lisa Gener, Vice President of Sales, Dealer Alchemist I’m running as fast as I can, not from something but, for something. My lungs are on fire,...
Some Radical Truth on Paid Search Advertising
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An Intense Follow Up Plan for Successful Car Sales Consultants
By Susan Gaytan, Director of Dealer Engagement & Training, Alan Ram’s Proactive Training Solutions It’s hard to believe that 2022 is around the...
Five Ways to Fill Open Positions Faster
By Christina Wofford, Senior Vice President of Marketing & Communications, Digital Air Strike Many dealerships already had a problem recruiting...
Don’t Let “Writer’s Block” Stop Your Video Marketing Efforts
By Tim James, COO, FlickFusion Most dealerships understand the importance of effective marketing. Heck, you’ve been doing it for years. Every...
Is This a Step in the Right Direction?
By Sean Reyes, Chief Marketing Officer, Recall Masters It is always encouraging to see our government taking steps to ensure the safety of drivers...
Just Because You’ve Lowered Rebates Doesn’t Mean You’ve Solved the Problem
By Rusty West, President & CEO, Market Scan Information Systems For everyone involved in the automotive industry, 2021 continues to be a very...
GWC Warranty Selects Wrench as a Preferred Facility Repair Partner
Announcement from GWC Warranty GWC Warranty customers now have the option to order an ASE-certified mobile mechanic to fix their vehicles at home,...
How to Maximize Your Claims Yield
By Scot Eisenfelder, CEO, APCO Holdings/EasyCare One of the most overlooked metrics in auto dealerships is claims yield. This metric measures the...
Why You Should Dig Deeper into Social Media Marketing
Tiffany Peeler, VP of Sales & Operations, Proactive Dealer Solutions How far will customers drive to buy the cars they desire? Before this year,...
Brightline Dealer Advisors Adds Compliance Training to Portfolio – Allows Auto Dealerships to Stay on Top of Legal and Regulatory Environment
Announcement from Brightline Dealer Advisors Brightline Dealer Advisors (BDA) announced it has added a robust suite of compliance services to its...