By Jeremy Beck, Vice President Sales Operations, APCO Holdings/EasyCare Certified pre-owned (CPO) programs deliver a win-win for both consumers and...
How to Market and Merchandise Your CPO Program
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The Dilemma of What Autonomous Vehicle Safety Really Means
By Sean Reyes, Chief Marketing Officer, Recall Masters An interesting “Catch-22” currently exists in the automotive technology space, as covered in...
8 Practical Sales Strategies to Drive Customer Engagement
By Lawson Owen, Founder & CEO, Proactive Dealer Solutions Auto retail is moving away from “lead capture” and toward customer interaction because...
Solutions to Reducing “Time On Task” During Reconditioning Process
Mike Boyd, iRecon Senior Business Development Director and Founder, Cox Automotive Inc. Prolonged new vehicle inventory shortages coupled with...
Benefits of Empowering a Dealership’s Accounting Staff
Michael Panozzo, Performance Manager at Dealertrack DMS, Cox Automotive Inc. While auto dealerships are constantly looking for new ways to become...
Making The Most of the Inventory Shortage
By Jose Morales, Director of Strategic Partnerships, Applied Concepts We all know that with the current inventory shortage, it is pretty easy not...
To Be Successful, Stop Talking About Yourself!
By Tim James, COO, FlickFusion Video Marketing A very interesting article by Entrepreneur shares an analogy about how marketing is a lot like...
The Metaverse and What it Could Mean for Your Dealership in the Future
By Natesh Muthalan, Lead Consultant, Infosys The traditional way of purchasing a vehicle has changed significantly with the evolution of the...
Is the Road to the Sale Dead?
By Sean Reyes, Chief Marketing Officer, Recall Masters For decades, dealerships have followed a specific formula when dealing with car shoppers....
Should We Say Goodbye to F&I for the Sake of Customer Experience?
By Arnold Tijerina, Director of Business Development, Dealer World In this day of shrinking front-end margins on vehicles, you have dealers...