Q

Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

Q
How to Become a Top Sales Producer Today

How to Become a Top Sales Producer Today

For decades, the unofficial motto seemed to be “We’re for anything but change.” Then the pandemic threw our “normal” sales process into a tailspin. Showroom traffic has returned for some, but for others (largely depending on the state you’re located in) not so much. How can a salesperson adapt and thrive?

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Reaching Consumers with an Omnichannel Approach

Reaching Consumers with an Omnichannel Approach

Phone and email are the titans of customer communications and most likely form the backbone of your business development. But you cannot rely solely on these forms of communication as customers today expect to be able to converse with you across various channels.

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The Story Vroom’s Ad Isn’t Telling for Retailers

The Story Vroom’s Ad Isn’t Telling for Retailers

Online used car retailer Vroom bought its first Super Bowl ad to introduce the company to the hundreds of millions of fans that watched the game this year. Its purpose was to discuss the painful process of the lengthy time it takes to buy a car at a dealership.

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