There may be many that are wondering what I mean when I say the reverse TO. We have all heard of the TO effect when we actually “turn over” the call...
Survey Reveals That Data-Savvy Marketers Achieve Superior Results and Drive Business Outcomes
Implementing marketing dashboards and marketing operation functions give best-in-class marketers an advantage over middle-of-the-pack marketers....
Study by Dataium LLC Evaluates Efficiency of Dealer Online Advertising Mix
CHICAGO – Automotive dealerships may have opportunities to invest more effectively in digital media, according to Dataium LLC, the largest...
Chief Operating Officer for AutoPilot+ Shares How To Drive Revenue Through the Service Department
Darren VanCleave, the chief operating officer for AutoPilot+, will present to you a comprehensive, targeted marketing strategy that primarily...
Carfax Service Network Helps Service Locations Increase Revenue
Free Tools Help Members Improve Customer Loyalty, Expand Customer Base CENTREVILLE, Va. -- Carfax has launched the Carfax Service Network to help...
Toyota Reveals New Tagline ‘Let’s Go Places’
Toyota Tagline Signals New Direction and Invites Customers Along for the Ride TORRANCE, Calif. – Toyota announced an engaging new tagline today,...
GM Response to Reuters Story on Chevrolet Volt Development Costs
DETROIT – Reuters’ estimate of the current loss per unit for each Volt sold is grossly wrong, in part because the reporters allocated product...
Experian Automotive: Subprime auto loans in Q2 2012 exceeded prerecession levels
While subprime lending is on the rise, loans are balanced by lower loan-to-value ratios SCHAUMBURG, Ill. -- Experian Automotive today announced that...
eBay Motors Revamps its Certified Pre-Owned Platform, Enhancing its Complementary Sales Channel for OEMs, Dealers
eBay Motors, the largest online marketplace for buying and selling all things automotive, has revamped its Certified Pre-Owned (CPO) platform to...
Experian Automotive: Subprime auto loans in Q2 2012 exceeded prerecession levels
While subprime lending is on the rise, loans are balanced by lower loan-to-value ratios SCHAUMBURG, Ill. -- Experian Automotive today announced that...





