I have been a student of advertising/marketing psychology since I was 15 and I am always fascinated with the hooks, gimmicks, triggers and...
Hook with Emotion, Close with Logic
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FTC Proposes Modifications to Used Car Rule
Proposed Buyers Guide Sticker Advises Consumers to Seek Vehicle Information History via FTC.gov and Directs Spanish Speakers to a Spanish Version of...
Carfax, National Kidney Foundation Partner to Fight Kidney Disease By Encouraging Car Donations
NEW YORK -- Carfax has extended its support of the National Kidney Foundation by promoting the donation of used cars. For vehicles donated to the...
Fiat 500 Abarth ‘Seduction’ Advertisement Named ‘Best TV Commercial’ at the 2012 D Show
Auburn Hills, Mich. - The Fiat 500 Abarth “Seduction” spot was named “Best TV Commercial” at this year’s D Show held Nov. 28 in Detroit. “Seduction”...
FIAT Launches Social Media Sweepstakes to Drive Promotion of the All-New Battery Electric Fiat 500e
Auburn Hills, Mich. - Now through Mar. 15, FIAT is running a social media sweepstakes in conjunction with the announcement of the all-new battery...
Make It a December to Remember with Lexus “Check In For Charity” Social Campaign
Automaker's new app lets fans raise up to $100,000 for Boys & Girls Clubs of America TORRANCE, Calif. -- Coffee shops, malls, restaurants,...
Strong November Auto Sales Reported
According to Jessica Caldwell, Edmunds.com Senior Analyst, the Seasonally Adjusted Annual Rate (SAAR) for November 2012 is over 15 million. This is...
Are you Ready for the Octagon?
MMA fighters require a blend of disciplines to become champion in the caged octagon where they fight. However, a champion in any endeavor is likely...
Advanced Strategies for Google and Facebook – Delivered Directly to You
Over two thirds of car shoppers find the dealership they will ultimately buy from using Google. And Facebook has become the world’s largest...
The Latest Digital Strategies Presented 24/7 On-Demand – the Digital Dealer Virtual Exposition opens tomorrow
December 5-11 learn best practices to utilize Google, Facebook, SEO, SEM, customer engagement, reputation management, inventory management and more,...