The NY Times reports on likes and trends of the ever-rising market segment of fathers, who are starting to make up a greater portion of the...
The Dad Market
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Advice from Car Lot Rescue’s Tom Stuker on the Changing Lotscape
An interview with Tom Stuker by Edmunds explains turn-ons and turn-offs for buyers before even getting behind the wheel, and encourages consumers...
Unique Ad Campaign for Ford C-MAX Hybrids Gains Traction with New Customers
Preliminary Nielsen data from 2012 ad campaign indicate initial advertising efforts for Ford C-MAX hybrids have resonated well with consumers...
Advanced Strategies for your Dealership, All in a Day’s Work
The Digital Dealer Conference & Exposition and the Washington State Auto Dealers Association will bring a one day intensive learning and...
Hot American Hatch Eats Import “Saloons” for Breakfast
From The NY Times, a clever look at the high-performance and beastly design of the Ford Focus ST. Ford dominates the hot hatchback ten-lists with...
Colors On Parade Expands Services:
New York Franchisee Manages Reconditioning Work for Dealerships (Hartsdale, N.Y.)—Mark Mega and David Lee have owned Colors on Parade of the...
Dealers Do the Harlem Shake
The Harlem shake is so contagious, even car dealerships are catching the bug! Here are 10 of the best dealership "shakers" we could find....
Success in SEO equals success as CEO
This look from Search Engine Watch at "full-stack" SEO campaigns promotes cross-functionality as an important skill set. Wearing many hats of...
Marketing strategies from Advocacy to SEO in 7 steps
Here, Search Engine Watch provides a comprehensive review of tactics that dealers and managers can use for improving marketing performance....
Hitfigure Reaches 200 Million Consumers on Behalf of Major Auto Brands and Drives them back to Franchised Dealer Networks
Hitfigure’s unique brand retention model uses advanced marketing strategies and technologies to funnel local same-brand customers back to dealer...