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The Rules of Adwords

Google Adwords Professionals at Search Engine Watch describe their ideal "Bill of Rights" to using Adwords. ROI, Segmentation, Opt-in and Opt-out,...

The NY Times reports on likes and trends of the ever-rising market segment of fathers, who are starting to make up a greater portion of the...

An interview with Tom Stuker by Edmunds explains turn-ons and turn-offs for buyers before even getting behind the wheel, and encourages consumers...

Preliminary Nielsen data from 2012 ad campaign indicate initial advertising efforts for Ford C-MAX hybrids have resonated well with consumers...

The Digital Dealer Conference & Exposition and the Washington State Auto Dealers Association will bring a one day intensive learning and...

From The NY Times, a clever look at the high-performance and beastly design of the Ford Focus ST. Ford dominates the hot hatchback ten-lists with...

New York Franchisee Manages Reconditioning Work for Dealerships (Hartsdale, N.Y.)—Mark Mega and David Lee have owned Colors on Parade of the...

The Harlem shake is so contagious, even car dealerships are catching the bug! Here are 10 of the best dealership "shakers" we could find....

This look from Search Engine Watch at "full-stack" SEO campaigns promotes cross-functionality as an important skill set. Wearing many hats of...

Here, Search Engine Watch provides a comprehensive review of tactics that dealers and managers can use for improving marketing performance....