AUBURN HILLS, Mich. -- A new advertising campaign for the 2012 Dodge Journey that encourages people to get out and explore the world instead of just...
Dodge Brand Launches New TV and Digital Campaign for 2012 Dodge Journey
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AutoTrader.com, Area Chevrolet Dealers, the Atlanta Braves and Baseball Legend John Smoltz Team Up to Help ‘Drive Away Hunger’ in Atlanta
ATLANTA -- Hunger continues to have an impact on Atlanta residents every day – nearly 60,000 people receive emergency food each week through a...
Digital Marketing Independence – Growing First-party Leads
In the August issue of Digital Dealer magazine, I introduced the concept of “Digital Marketing Independence” and asked the question “can dealers do...
Bill McClure, Director of Internet Sales and Marketing, Fitzgerald Auto Mall
Bill McClure, Director of Internet Sales for Fitzgerald Auto Mall, is a big proponent of the do-it-yourself philosophy and it is paying off big...
Interview with Bill McClure, Director of Internet Sales and Marketing, Fitzgerald Auto Mall
Bill McClure, Director of Internet Sales for Fitzgerald Auto Mall, is a big proponent of the do-it-yourself philosophy and it is paying off big...
Who’s Writing Your Online Ads?
I recently saw a vehicle advertised on a dealer website that caught my attention. This pre-owned car was advertised as a “CarFax One Owner”. Upon...
The Most Important Factors to Guarantee Internet Sales Success
Heavy title, I know. As those of you who attended last month’s 10th Digital Dealer Conference and Exposition might remember, David Kain and I...
Wayne Ussery, Director of Internet Marketing, Jim Ellis Automotive Dealerships
Taking a pragmatic approach to problem solving, Wayne Ussery, director of Internet marketing for Jim Ellis Automotive Dealerships in Atlanta, GA,...
Interview with Wayne Ussery, Director of Internet Marketing, Jim Ellis Automotive Dealerships
Taking a pragmatic approach to problem solving, Wayne Ussery, director of Internet marketing for Jim Ellis Automotive Dealerships in Atlanta, GA,...
Establishing Rapport with the Educated Car Shopper
In last month’s article, I opened with the thought that one of the reasons salespeople fail to make a connection with online customers is the...