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Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

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The Automotive Marketing Home Run

The Automotive Marketing Home Run

The four bases that make up a baseball diamond can be directly related to the car shopper’s journey. We all know the path begins online. The final destination, or home base, is the dealership.

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4 Absolutes of an Automotive Game Changer

4 Absolutes of an Automotive Game Changer

I have great news. You don’t have to be a genius to change the game, and you don’t have to be a World Series winning champion either. But you do have to be willing to disrupt and question the current

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Piggyback Power!

Piggyback Power!

If you employ radio advertising in your marketing plan, ‘piggybacking’ 30-second spots can help you achieve greater value and a more powerful presence while taking advantage of co-op funds in a

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