Helion Automotive Technologies announced today it has received a UCSE Tier 1 Support Certification from ShoreTel, a leading provider of business telephony and Unified Communications (UC) solutions
Used Car Warranties: What You Don’t Know CAN Hurt You
I recently visited 2 different dealerships where I noticed that all of their used vehicles, other than cars that were covered by manufacturer’s warranties, were being sold “As-Is”.
Tighten Key Processes and Controls Now to Prepare for Tomorrow
As we look around the country, it appears that the auto sales are strong in many areas and are continuing to set records. Dealer acquisitions continue at a fast pace, suggesting a high level of confidence
Compliance in Marketing: What You Need to Know
It wasn’t all that long ago that dealers were limited to just a few forms of advertising: print, radio and television. Then along came the Internet, which provided more opportunities to reach consumers
The Automotive Marketing Home Run
The four bases that make up a baseball diamond can be directly related to the car shopper’s journey. We all know the path begins online. The final destination, or home base, is the dealership.
Interview with Keith McCluskey, McCluskey Chevrolet
McLuskey Chevrolet is one of the top Chevy stores in the country. Located in the Kings Auto Mall in Cincinnati, OH, the store with just under 300 employees is on track to sell nearly 7,000 new and
4 Absolutes of an Automotive Game Changer
I have great news. You don’t have to be a genius to change the game, and you don’t have to be a World Series winning champion either. But you do have to be willing to disrupt and question the current
A Dealer’s Evolutionary Velocity Journey in Used Vehicles
Nearly a decade ago, I met Brian Benstock, general manager and vice president of Paragon Honda and Paragon Acura in Queens, N.Y. At the time, Benstock thought he was doing pretty well in used vehicles.
Piggyback Power!
If you employ radio advertising in your marketing plan, ‘piggybacking’ 30-second spots can help you achieve greater value and a more powerful presence while taking advantage of co-op funds in a
Train Your Way to Service Revenue and Growth
Technology is making cars more complex and therefore more prone to problems. But it’s also making it easier for automakers to detect and correct those problems through recalls before they become crises.









