Sales & Variable OPS
Tariff-Proofing: How Auto Marketers Can Educate and Inform Consumers Amidst Uncertainty
Mark Twain’s adage of “if you don’t like the weather, wait a few minutes” rings true to the current state of tariffs in the automotive industry. On a seemingly daily basis, reports on new tariffs, subsequent pullbacks and the response from auto brands and suppliers is...
Tariffs Are Changing the Way Americans Buy Cars
The tariffs implemented by President Trump have dominated the news cycle for months. Whether it’s the tariffs on auto parts and imported vehicles or the more general reciprocal tariffs the president announced back in April, it’s been hard to avoid the constant stream...
Transforming Car Sales for Dealers: How AI is Making a Difference
As competition intensifies in the automotive industry, the ability to move quickly from lead to sale has become a key differentiator. Today’s car buyers expect fast, seamless online and in-store experiences, and that’s exactly where AI steps in. In this article, we’ll...
Used-Vehicle Sales and Prices Both Decrease in May
May 2025 saw a slight softening in wholesale used-vehicle prices, with Cox Automotive's Manheim Used Vehicle Value Index declining by 1.4 percent from April. It now sits at 205.2. Despite this month-over-month dip, prices remain four percent higher year over year....
Avoiding Supply Chain Disruptions in Auto Retail: Lessons from 2025
Before 2025 had even begun, it was dubbed an “uncertain” year for automotive supply chains. Economic and political shifts loomed, leaving many automotive suppliers, manufacturers, and dealers wary of possible supply chain disruptions. It’s said that “hindsight is...
Digital Dealer Spotlight: Interview with Darin Wade of Rich Ford
digitaldealer.com recently had the pleasure of interviewing Darin Wade, General Manager of Rich Ford. Wade has over 30 years of dealership experience, starting as an invoice filer at Rich Ford when he was just 18 years old. He is an expert at turning around failing...
Digital Dealer Partners with CNCDA to Offer Exclusive Member Discounts
The California New Car Dealership Association and Digital Dealer Conference & Expo are excited to introduce a brand-new partnership offering CNCDA members an exclusive rate to attend #DDCE2025. CNCDA members can use code “CNCDA” when they register to get a...
How Dealerships Are Scaling Revenue with Mobile Service
Mobile service isn’t just gaining traction; it’s now a proven, scalable way for dealerships to grow. Once considered a nice-to-have, it has become a smart, strategic necessity. Today’s customers expect speed and convenience. At the same time, dealerships are juggling...
Bank of America “Car Wars” Report Predicts ‘Rough Ride’ Ahead for Auto Industry
The automotive industry continues to grapple with seismic changes as we approach the midpoint of 2025. This uncertainty is obscuring any forecasted performance and that is on full display in Bank of America’s annual “Car Wars” report. It presented a fairly tough...
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