Bridging the Retail Gap: What Dealers Really Want From Digital Retailing

As digital retail adoption accelerates, a critical misalignment has emerged between the technology and the day-to-day operational needs of dealerships. Dealers are asking for transparency, seamless integrations, improved pencil-to-delivery workflows, and tools that support—not disrupt—their sales process. Yet much of the current technology ecosystem adds complexity rather than simplifying it. This session analyzes the root causes of the retail gap, examines the operational friction points digital retail often amplifies, and outlines a roadmap for designing dealer-aligned digital retail ecosystems that truly drive outcomes for sales teams, customers, and OEM partners.