Rob Mudd, president of digital media at Mudd Advertising and Mudd 360, is sharing his expertise with automotive dealers and managers on CPO/used digital integration strategies.
According to Rob, utilized integrated digital platforms allow dealers to increase their used car sales by effectively converting web traffic to floor traffic. He says they call it “The Show Ratio” the most important metric in retail sales today.
By combining an integrated campaign with comprehensive analytics, dealers and managers can reach the customers they want to reach, track the customer response to any campaign and make smarter advertising decisions. Learn the techniques, tips and tools to plan, deliver and track a high-performing campaign.
What will you learn and what action items will you take back to the dealership?
- Learn the four steps needed to increase used car sales and capture greater used market share:
- Media integration: learn the why and the how.
- Your “story” differentiator: learn the five key elements.
- Call to action: learn three ways for potential buyer to engage.
- Measurement: learn the visitor acquisition cost, media channel conversion ratio, message consumption % and the “show ratio” conversion metric.
Rob Mudd is president of digital media at Mudd Advertising and Mudd 360. He oversees all new business development from the Chicago-based office and provides consulting services to automotive owners and general managers on their marketing efforts to improve business and grow market share.
Mudd has an in-depth understanding of the automotive industry through working in the family-owned company — learning every aspect of the business including direct mail sales, account management and sales management. He has been integral to Mudd Advertising’s success as the leader of new business development efforts since 1999.
A 12th Digital Dealer® Conference & Exposition Featured Speaker: Rob Mudd presents: CPO/Used Digital Integration Strategy – Market, Media, Message and Measurement: Utilizing integrated digital platforms allow dealers to increase their used car sales by effectively converting web traffic to floor traffic. We call it “The Show Ratio” the most important metric in retail sales today.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital.