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Training! Training! Training! Knowing Comes Before Doing
Which is harder: knowing or doing? Almost everyone understands that “doing” is harder than “knowing.” I agree, but the first step in the knowing/doing process must be, by necessity, “knowing.”…
Dealer NewsDealer Reserve on the Endangered List
The only tattoo I have is the scar from a smallpox vaccination I received when I was ten. Everyone in school received the vaccination. Everyone has the scar tattoo to…
Dealer NewsEstablishing Rapport with the Educated Car Shopper
In last month’s article, I opened with the thought that one of the reasons salespeople fail to make a connection with online customers is the continued use of outdated responses…
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