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DealerPoint
Insights
Branding or Customer Acquisition: What is the Goal of your Online Marketing?
Twenty years ago, branding and marketing decisions were easy. Think about it: Who bought your radio and television advertising? Who approved and often appeared in your commercials and print ads?…
Dealer NewsAn Unexpected Threat to your Dealership
Negative and intentionally false online comments In 2010 dealers spent more on online advertisements than print media. The explanation is simple: Greater than three-fourths of new-vehicle buyers (79%) use the…
Dealer NewsThe ‘Accolade Sandwich’ Sales & BDC Meetings
For decades, I have (and still do) participated in, observed, run, trained and delegated various meetings. From my ongoing experience in the field, far too many “meetings” are either the…
Dealer News




