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DealerPoint
Insights
Establishing Rapport with the Educated Car Shopper
In last month’s article, I opened with the thought that one of the reasons salespeople fail to make a connection with online customers is the continued use of outdated responses…
Dealer NewsTarget Reporting for Profit
Hopefully you’re going in the door of your dealership today with some objectives like more service business, higher used gross profit, and better new closing ratios. Make a wish list…
Dealer NewsTwo Great New Reads on Advertising
Of the 20 books I’ve read on advertising in the past year, two stand out as must reads for anyone involved in dealership marketing. The first is “Cashvertising” by Drew…
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