We’re Headed to Detroit!
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DealerPoint
Insights
Lack of Documentation Can Lead to Liability
Proper documentation has been a frequent theme of my articles. Dealerships face potential pitfalls if they fail to document all customer visits accurately. I have tried to offer readers explanations…
Dealer NewsEliminate Doubt and Satisfy Customers’ Needs with a Consultative Approach
Interacting with informed customers can be a challenge as dealers try to overcome their concerns throughout the shopping process. In this month’s article, I provide practical tools to help salespeople…
Dealer NewsMarketing Maxims of Jolly John
My dear friend “Jolly John” Pulsifer was greeted by St. Peter on February 19 of this year at the age of 74, with 50 of those years in the business…
Dealer News



