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Insights
Digital Marketing Independence – Can Dealers do it all Themselves?
The growth of technology and particularly the Internet has made it possible for small and medium-sized businesses (SMBs), like car dealers, to accomplish much of their marketing and advertising without…
Dealer NewsThe Best Time to Offer Additional Services
A recent study released by J.D. Power and Associates really underscores the importance of when to ask the customer for additional service work (see graphic below). As you can see,…
Dealer NewsTwins Separated at Birth
Once, service and parts were considered as one… Back when our industry began, a little more than a century ago, most dealerships were primarily repair shops or custom coach builders.…
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