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Auto Advertising: Less Need to Woo Customers
Auto marketers are changing the way they are advertising by doing less wooing of customers a story from AdWeek said. According to the story, auto marketers have figured out a…
Dealer NewsOnStar Reverses Decision to Change Terms and Conditions
This week, according to The Detroit News, a Senate Democrat requested the privacy rules of OnStar be given a second look. The story said, Sen. Charles Schumer, D-N.Y., is concerned with the…
Dealer NewsMarketing & Communications Director Reveals How Dealers Have Come to Understand and Harness the Principles of Social Media
In 2010, the automotive dealership Lebanon Ford made a decision to embrace social media — going beyond just setting up a Facebook and Twitter account. It drove them to review…
Dealer News

