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US Mobile Ad Spending to Top $1 Billion for First Time in 2011
NEW YORK —Spending on mobile advertising—long a bit player in the digital media mix—will top $1 billion in the US for the first time this year as smartphone adoption and…
Dealer NewsNew Initiative to Yield New Insights for Automotive Advertisers
WESTLAKE VILLAGE, Calif. — J.D. Power and Associates has signed an agreement with Kantar Media to integrate auto buyer data with television audience viewing behavior data to provide marketers and…
Dealer NewsPiercey Toyota 25th Anniversary
Piercey Toyota of Milpitas, CA, has celebrated 25 years withToyota.Marking the quarter century mark are Piercey principal, Bill Piercey, (left) andToyota’s San Francisco Region general manager Tom Devany. The company,…
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