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Survey Says Customer Communications Management is the Priority
STAMFORD, Conn. – Brands seduced by the hype around social media risk alienating their customers, according to a report by Pitney Bowes Inc. called The Customer Dance: When to Lead and…
Dealer NewsHiring in the creative and marketing fields expected to remain strong in 2012
MENLO PARK, Calif. — Hiring in the creative and marketing fields is expected to remain strong in the first quarter of 2012, according to The Creative Group Hiring Index for Marketing…
Dealer NewsVolkswagen Returns to the Super Bowl
HERNDON, Va. — Volkswagen of America, Inc. announced today it will advertise during the Super Bowl® for the third consecutive year. Following the success of last year’s two 30- second spots,…
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