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Insights
AI is Not Going to Take Your Job
Now more than ever, the very mention of implementing AI in business evokes polarizing reactions from people, especially when it comes to the automotive industry. Selling cars has always been,…
LeadershipHas Your Digital Retailing Process Become Irrelevant?
In 2016, Google came out with a study that illustrated the 5 micro-moments in a car buyer shopping journey. In a nutshell, these were the moments: 1. Which Car is…
LeadershipThe Click Conundrum: Why Clicks Don’t Equal Car Sales
In the competitive world of car marketing, dealerships of all sizes are constantly striving to maximize the effectiveness of their online campaigns. While digital metrics such as clicks, likes, and…
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