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What’s Needed to Truly Establish a Digital Presence for Used Auto Dealers, Lenders and OEMs
The auto industry has been laser-focused on digitizing the retail shopping experience for several years, especially since the pandemic in 2020. However, the right digital retail strategy for today’s used…
LeadershipUnlock ASC Events in Google Analytics 4
We hear weekly from new dealers who are struggling to properly configure their Google Analytics 4 (GA4) website properties, and their blind spots are typically the same. They have reviewed…
MarketingBoosting Dealership Sales – Talking Trade-In Increases Appointment Success by 72%
Let’s face it: as an industry, we have a glaring weakness when it comes to sales calls. Dealers lose a significant percentage of their traffic at this stage; most of…
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