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Automotive Ad Spend Up in 2012
According to a story from MediaPost.com, Millenial Media ad network data showed that automotive was the fastest-growing ad category in the third quarter of 2012. The story said ad spend…
MarketingSurvey Reveals More Vehicle Shoppers Depend on Mobile Devices and Social Media
Mobile-Friendly Research Tools and Social Networking Gain Traction Among Vehicle Buyers PORTLAND, OR– According to a recent survey of online vehicle shoppers commissioned by Chrome Data, a leading provider of…
Dealer NewsNew Research on QR Codes and Mobile Apps: What Consumers Want
Auto service customers demand tangible value and efficiencies such as coupons and online appointment scheduling — not generic, sales-y info, according to DMEautomotive DAYTONA BEACH, Fla. — DMEautomotive (DMEa), the…
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