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LoJack Names Emad Isaac Chief Technology Officer
CANTON, MA — LoJack Corporation (NASDAQ: LOJN), the company that created the Stolen Vehicle Recovery market, has appointed Emad Isaac as Chief Technology Officer. A telematics expert, Isaac has almost…
MarketingLincoln, Hyundai Super Bowl Ads Blitz Online Car Shoppers; Post-game Analysis from Jumpstart Automotive Group Reveals Auto Brands Netting Best Returns on Big Media Spend
The big game is over and the results are in. Jumpstart Automotive Group released highlights of its fourth annual Super Bowl Advertising ROI Analysis today—a study that reveals the automotive…
MarketingDigitasLBi Merger Sparks Conflict Between Volvo and GM
According to an article on AdAge, DigitasLBi merger sparks conflict between Volvo and GM. Publicis Groupe’s merger of Digitas and LBi yesterday into one mega-digital-agency-network has sparked an automotive client…
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