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Why Car Shoppers Stop Watching Videos
Completion rate is a metric that video marketers keep a close eye on. A high completion rate for videos means that your video content is keeping viewers engaged—which for car…
MarketingThe Jury Is Out: How Many Dealers Are Utilizing AI?
Based on a recent industry survey of auto dealership executives located throughout the U.S., approximately 31% of respondents said they still rely only on gut instinct to manage their dealership’s…
LeadershipOptimize Your Car Dealership’s Social Media Posts: Proven Strategies
In today’s digital landscape, consumers demand quick access to information without visiting a dealership. So, to stay competitive, car dealerships must develop unique content strategies tailored to their modern car…
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