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The Car Buyer’s Journey: Four Steps to Success
Once upon a time, selling a car seemed simpler and more straightforward: a buyer visited a dealership, a salesperson showed them cars, and the buyer selected their favorite. Then technology…
Dealer NewsWho Should Be My Successor(s)?
With the average age of the dealer body continuing to rise, successor selection is a popular topic. Questions about successor selection are dominating my inbox, responses to articles, and 20…
Dealer NewsShorten Your Sales Cycle and Build Engagement with Automated Retargeting Campaigns
There are many leads who walk into a dealership, visit an automotive website, or check out dealership social media pages yet the dealership staff are unable to form a lasting…
Dealer News




