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Is Your Dealership’s Advertising Stuck in the ’60s?
Dealerships offer a dizzying array of vehicle options absolutely bursting with technologically advanced attributes. Between backup cameras, blind-spot detection, and lane-keeping assist, cars have just as much in common with…
Dealer NewsThe Pros and Cons of Building a Dealership Facebook Page
The time has come to get real about Facebook. Gone are the days when it was “free” (except for all the time you put into it). Today, the investment required…
Dealer NewsThe New Car Buyers’ Clinic: A Case Study in How to Royally Mess it up!
Happy New Year! I hope you enjoyed a relaxing time with family and friends over Christmas and had a few days to recharge your batteries. Service directors will need to…
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