Website Enhancements Aid Both Dealer and Customer, Says Strategist, from Wards Auto.
David Winslow’s car-buying experience went pretty well, but not perfectly.
He spotted some flaws. For example, he detected a disconnect between his online research and off-line experience.
Consumers want fluid buying experience, Winslow says.
“Consumers want a fluid experience,” he says, adding that more work needs to be done to improve the online-offline transition.
Winslow is sensitive to such things as chief digital strategist for Dealer.com. The company designs and maintains dealer websites and provides other services, such as digital-marketing consultation.
“Sometimes you do a lot of research and shopping online, and then get to the store and feel like you are starting over,” he says, citing his recent car purchase.