Can Your Direct Mail Marketing Do That?
What advertising or marketing generates a 1% sold rate? How do you or your marketing agency measure the…
Dealer News May 30Latest in: News
Why Silence is Golden
There are many elements of the retail automotive business that have become central to the car buying experience.…
Dealer News May 30
Dealerships Targeted by Illegal Workforce
Auto dealerships are natural targets for illegal workers. They employ a large number of people at each dealership.…
Dealer News May 30
Today’s Buy/Sell Market: Nothing But Blue Skies
Today, there are more buyers seeking acquisitions than there are sellers seeking capital. We are in a classic…
Dealer News May 30
10 Tips for Online Vehicle Merchandising
I do the grocery shopping in my house. It makes my wife happy and also allows me to…
Dealer News May 29
The Car Buyer’s Journey: Four Steps to Success
Once upon a time, selling a car seemed simpler and more straightforward: a buyer visited a dealership, a…
Dealer News May 29
Who Should Be My Successor(s)?
With the average age of the dealer body continuing to rise, successor selection is a popular topic. Questions…
Dealer News May 29
Shorten Your Sales Cycle and Build Engagement with Automated Retargeting Campaigns
There are many leads who walk into a dealership, visit an automotive website, or check out dealership social…
Dealer News May 29
Digital Marketing: DIY or Expert Help
Is a “Do It Yourself” online marketing approach best for your dealership? Some dealers opt for a “Do…
Dealer News May 29
