Show your Customers Around Your Virtual Showroom
Everyone is bombarded with study results including those of us in the auto industry. If you look hard…
Dealer News February 24Latest in: News
Precise & powerful – the secrets behind selling on social
10,000 likes mean nothing if your sales floor is empty. Does that mean social media is pointless? Does…
Dealer News February 24
Are Your Email Campaigns Responsive?
We all have smartphone pet peeves. My top annoyances are: group text messages, people that blindly walk while…
Dealer News February 23Supercharge Your Strategy with Multi-Channel Marketing
In today’s automotive landscape, reaching the right audience with the right message is critical. Customers are using more…
Dealer News February 23Expanding Your PPC Territory with Ad Extensions
Ad extensions in both Google AdWords and Bing Ads are a great way to take up additional real…
Dealer News February 23
Time to Revisit Your Dealership Group’s Budgeting Basics?
The annual budget process has long been a source of contention in dealerships. Department heads and mid-level managers…
Sales and Finance February 23Direct Mail and the Digital Age
It might be one of the oldest marketing methods in the book, but the humble direct mail piece…
Dealer News February 23Technology Improves Safety Culture
KPA has implemented systematic environmental and safety programs at over 4,000 worksites across the country. To provide greater…
Leadership February 23What you need to know about how online research puts car shoppers in control
What you need to know about how online research puts car shoppers in control, from Santander Consumer USA.…
Dealer News February 23
