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Dealer Magazine

Boost Your Bottom Line with Digital Personalization

Personal touch has always been a hallmark of dealership customer service. Building relationships and establishing connections to foster…

Dealer News August 3

For Ill-Timed Safety Recalls, Ability to Identify Affected Vehicles from Acquisition to Sold Is Urgent for Auto Dealers

PALO ALTO, CA, August 03, 2017 – Open safety recalls are a common aspect of the retail automotive…

Dealer News August 3
Dealer Magazine Main Featured

Want a 50%++ Parts Margin & Other Benefits Benny? Keep Reading

The price you pay for a parts purchase makes or breaks the ultimate margin – never the sale…

Dealer News August 3
Dealer Magazine

Vance Chrysler Hits a Home Run in Humanity

In the far reaches of northeast Oklahoma stands a small domestic dealership that has a staff with a…

Dealer News August 3
Dealer Magazine

Winner, Winner, Recall Dinner!

Remember the good old days, when manufacturers notified dealers in advance that a safety recall was in the…

Dealer News August 3
Dealer Magazine

Still Having Trouble Proving Social Media ROI? You’re Not Alone

If the idea of proving social media ROI seems frightening, you’re not alone. A recent marketing study found…

Dealer News August 3
Dealer Magazine

DATA DRIVES DOLLARS: Google Analytics Is Your Key to Finding Serious Shoppers

You want to sell more cars. You’re confident you’ve covered all the bases – radio, TV, print, digital,…

Dealer News August 3
Dealer Magazine Main Featured

Cover Story: Dealer Magazine Interview – Joe Wajda

Joe Wajda, Executive Manager World Subaru, Tinton Falls, NJ World Jeep Chrysler Dodge Ram, Shrewsbury, NJ Joe Wajda…

Dealer News August 3
Dealer Magazine

Advertising ‘Attitude’ is Everything!

In advertising, just as in every other aspect of your business, attitude IS everything. The tone, the message, the…

Dealer News August 3