Rethink How to Market with Facebook and Instagram
When I mention Facebook and Instagram to dealers, I often get the eye roll reaction. It’s understandable. For…
Dealer News December 5Latest in: News
Are You Future Ready?
What will the auto market look like in 20-years? Over the last 20 years, the on-demand economy has made…
Dealer News December 5
6 Reasons to Do an Annual Social Media Policy Review
We are nearing the end of the year and you know what that means…it’s time to assess and…
Dealer News December 5
Your People Are Your Brand!
What is your brand? It’s likely a combination of name recognition, years in business, innovation, location, consistency, service,…
Dealer News December 5
One Size Fits All No Longer Applies
According to NADA, new-vehicle revenue in 2016 was $995 billion, and sales to women accounted for $445 billion…
Dealer News December 5
Vehicle Merchandising: Use Features Not Price
As technology has advanced, vehicle pricing through informational third-party sites has become more front and center for consumers.…
Dealer News December 5
Your Limitation Is Not What You Don’t Have, It’s What You’re Not Using.
It’s Time to Shift from Potential to Kinetic Thinking Those of you who know me have heard me…
Dealer News December 5
3 Must-Dos to Combat Dealer Margin Declines
How many dealers figured they’d make up for ever-smaller margins in new and used vehicles by selling more…
Dealer News December 5
Could Your Culture Use a Little MAGIC?
A couple of generations ago, a group called The Lovin’ Spoonful had a hit record called “Do you…
Leadership December 5
