Why Digital Retail Is Great News for Automotive
It’s pretty much impossible these days to talk about automotive without talking about digital retail solutions. That’s not…
Dealer News July 4Latest in: News
The ‘BIG 5’ of Marketing Success!
The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand! Why do people buy…
Dealer News July 4
Bridge the Gap Between Offline Car Sales & Online Actions With Facebook’s Offline Conversions
Traditional marketers in the auto industry typically focus only on a last-click model. This means that a lot…
Dealer News July 4
To Text or Not to Text?
Is texting a part of your dealership’s communication strategy with women customers? When used properly, texting as a…
Dealer News July 4
Interview with Kevin Frye: Jeff Wyler Automotive Family
Jeff Wyler Automotive Family is a Top 50 auto group based in Cincinnati, Ohio. The group offers 15…
Dealer News July 4
Your Supplier Base Is Costing You Big Money
Dealers that are preparing for future tough or leaner times are looking at all options to dial down…
Dealer News July 4
Commentary: Online-Only Car Sales Are Hurting the Industry
A millennial car buyer surfs the web while sitting on his couch, finds the car he wants, finds…
Dealer News July 4
Dealership Real Estate – to Invest or Not?
In the first quarter of 2018, dealership rents rose considerably on a quarter-over-quarter basis (see Chart 1). This…
Dealer News July 4
So Many Used Cars, So Little Time
Dealership service departments have a great opportunity to increase traffic on the drive by pursuing recent used car…
Dealer News July 4
