How to Target Car Shoppers on Facebook, Post-Cambridge Analytica Scandal
Back in March 2018, Facebook announced an end to Partner Categories, the ad targeting parameters that were sourced…
Dealer News October 5Latest in: News
The Disconnect of Marketing Attribution
A couple of years ago I uttered the following statement on stage “marketers, and the media, like to…
Dealer News October 5
It’s Time to Break Away From Status Quo
The dealer management system (DMS) touches every aspect of a dealership’s business. It can collect, store, manage and…
Dealer News October 5
Find Cars at Auctions with Profit Potential
It’s crucial in today’s market, to spend your money and time wisely. With only so many hours in…
Dealer News October 5
UnityWorks’ YouTube Video Campaigns Drive 50,000 Dealership Visits
October 4, 2018, Minneapolis, MN—UnityWorks, the leading provider of micro-targeted dealer video campaigns for the retail automotive industry,…
Dealer News October 5
Avoiding Unintended Contract Modifications
Gaining additional protection for your anti-modification and anti-waiver contract provisions One of the frustrating aspects of contractual agreements…
Dealer News October 5
Manage Your Customer Data as a Strategic Asset
Did you know the customer data sitting in your DMS is the most valuable asset you own—even more…
Dealer News October 5
#FreebieFriday: Thinking Big but Acting Bigger
ELEAD1ONE partner Bill Wittenmyer shares why dealership employees not only need to think big but act bigger in…
Dealer News October 5
A Tale of Two Hires
Better recruitment of new employees can help reduce your turnover rate and save your dealership much grief and…
Dealer News October 4
