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Witt’s Wise Words: Is Your Forecasting Realistic?

ELEAD1ONE Partner Bill Wittenmyer shares why forecasting sales in dealerships needs to be more based on history than…

Dealer News October 8

Hard Facts: How to Qualify Leads & Increase Sales

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what…

Dealer News October 5
Dealer Magazine September 2018

People And Google Prefer Video More Than Anything…

I hope I have gotten your attention with the title of this article! I have been immersed in…

Dealer News October 5
Dealer Magazine September 2018

Are You Prepared for Higher Rates?

The most under-reported story of our industry today is that of rising interest rates. Given all of the…

Dealer News October 5

5 Ways to Optimize Your Dealership Website for Service Customers

Service, parts, and repairs account for nearly half of dealership revenue1, yet only about 30% of service visits…

Dealer News October 5
Dealer Magazine September 2018

Do You Give a Care?

It is natural for people to insure their own survival. Our instincts keep us safe. The traditional sales…

Dealer News October 5
Dealer Magazine September 2018

Study: Social Marketers Missing the Mark on Consumer Content Preferences

There is a significant chasm between what marketers post on social media and what consumers want to see…

Dealer News October 5
Dealer Magazine September 2018

Branding Secrets of ‘My Pal Sal’

As a student of successful ‘branding’, I’ve always been fascinated by the branding success of one of my…

Dealer News October 5
Dealer Magazine September 2018

The Reality Of An Uncontrolled Service Reception Process

So, I’m asked to work with a caring and aggressive client suffering a service process failure rate the…

Dealer News October 5