Get Creative! Become an Automotive Story Teller
So, you’ve been assigned the responsibility to write the vehicle comments on behalf of your store. While this…
Dealer News October 1Latest in: News
In Unfamiliar Territory You Need a Roadmap
With the end of 2010 in sight, it’s time for proactive dealers to begin finalizing their plans for…
Dealer News October 1Dynamic Heat Sheet Automation
One of the first tasks that I had in a dealership was typing the daily heat sheet. The…
Dealer News October 1Online Marketing for the Dealer Principal
I hear this all the time, “If the dealer doesn’t buy in nothing happens.” Is it any surprise?…
Dealer News October 1Develop a Red Belt Mentality
The people in your organization will shape its culture, starting with the attitude, mindset, behaviors, character, and competence…
Dealer News October 1Will your Garage Insurance Premiums be Going Up?
Last week I saw an article in Business Insurance Magazine predicting increasing insurance premiums for 2011. While the…
Dealer News October 1Developing the Right Training Program
Whether you are training new sales consultants or just want to upgrade your sales team’s skills, deciding between…
Dealer News October 1The ABCs of Common-Sense Advertising
‘Tiny’ wrote me a great letter recently on the ABCs of common sense advertising. ‘Tiny’ is a lawyer-turned-car…
Dealer News October 1Get Rid of the Scripts – Master Communications
Business development seems to have many perceptions of its functionality. From my experience, Business development is more than…
Dealer News October 1
