STAR Standards Lighting the Way
I’m not a gambling man, but I bet if I asked 100 dealers on the street what they…
Dealer News July 1Latest in: News
‘Let your Fingers do the Walking’
Do you remember this slogan? AdAge.com ranked it one of the top “Slogans of the Century”, along with:…
Dealer News July 1
Interview with Della Andersen, Customer Relations Director, Rich Ford
How does a stay-at-home mom – with no experience in selling cars, who threatened to drive her leased…
Dealer News July 1
Della Andersen, Customer Relations Director, Rich Ford
How does a stay-at-home mom – with no experience in selling cars, who threatened to drive her leased…
Dealer News July 1Interview with Dennis Snyder, Rich Ford
Customer satisfaction is a big deal at Rich Ford. It’s such a big deal, when one irate…
Dealer News July 1“Lincoln Dealers” the truest form of entrepreneurship
I have had the privilege in my automotive career since 1971 to see a lot of old brands…
Dealer News July 1Effective Communication is Essential to Avoiding Litigation
Last week I participated in a mediation conference and explained to a consumer that the “issue” they were…
Dealer News July 1
Fewer Service Bays Mean More Opportunities!
GRAPH TO BE INCLUDED There are 50,000 fewer service bays in the United States than there were ten…
Dealer News July 1Sub-prime Acquisition Fees Being Attached
So…what do you do when a self-professed liar and thief who used to be one of yours now…
Dealer News July 1
