Super Bowl Advertising Insights: Which Super Bowl Ads Scored the Highest Audience?
Based on Kantar Media Audiences’ commercial ratings analysis for Sunday night’s Super Bowl telecast, Cadillac scored the highest…
Dealer News February 8Latest in: News
GM: Cadillac Super Bowl Spot Most Watched in U.S. History
DETROIT – Cadillac’s 30-second preview of the upcoming 2013 ATS compact sport sedan shown in Sunday’s Super Bowl…
Dealer News February 8
Morpace finds that factory image programs remain important to dealers and OEMs
FARMINGTON HILLS, MI – Factory image (also known as facility assessment) programs and high manufacturer standards for dealerships are…
Dealer News February 8AutoTrader.com Enhances Connections Solution With New Chat Dashboard and Sitelink Pro
ATLANTA — AutoTrader.com is making it easier for dealers to provide a better shopping experience online with enhanced features…
Dealer News February 8Leading Automotive CRM DealerSocket Announces Five New Products at the 2012 NADA’s Annual Conference
SAN CLEMENTE, Calif. — Leading auto dealer CRM DealerSocket (DealerSocket.com) announced five new products that were showcased at 2012…
Dealer News February 8
AutoTrader.com Shows Direct Impact of the Big Game’s Automotive Ads to Website Usage and Shopper Behavior
ATLANTA — As the leading online resource in the automotive marketplace, AutoTrader.com makes its mark on the big game…
Dealer News February 8
Media Experts Discuss Leveraging Video to Drive Google Organic Search and Website Conversion
According to Google, 80% of auto shoppers watched an online auto video of the car of interest during…
Marketing February 8
Lexus Revs Up Campaign to Launch the All-New GS
TORRANCE, Calif. — On the heels of Lexus’ first Super Bowl spot, the luxury automaker is launching a…
Dealer News February 8
Digital Marketing Expert to Discuss Online Marketing Fundamentals to Double Leads, Sales, and Profits
Timmy D. James, a leading digital marketing expert and well-respected industry trainer, and chief sales officer of Dealer…
Marketing February 8
