Polk Analysis: Car Shoppers Who Chat Also Buy
1 in 3 Identifiable Consumers Purchased Vehicles ATLANTA — One in three users of auto website chat, included…
Dealer News December 19Latest in: News
Striving to be an Outlier
Paul de Vries will sell 1,200 new cars in 2012. He doesn’t have a new car franchise and…
Dealer News December 19
Nissan Announces Winners for “Innovation Garage” Social Media Campaign
Top honorees to receive $50,000 grants and 2013 Nissan Altimas along with promotional support and advice FRANKLIN, Tenn.…
Dealer News December 19
Study: Choice and Rewards Key to Engagement in Mobile Ads
Research shows marketers must enhance mobile campaigns by giving users control SAN FRANCISCO – Tapjoy, a leading mobile…
Event News December 19
Survey Reveals More Vehicle Shoppers Depend on Mobile Devices and Social Media
Mobile-Friendly Research Tools and Social Networking Gain Traction Among Vehicle Buyers PORTLAND, OR– According to a recent survey…
Dealer News December 19Jay Cadigan Named Vice President, Industry Relations at Manheim
Industry Veteran Brings Deep Experience, Expertise to New Role To advance its business goals, continue to build…
Dealer News December 19
A Downshift in Auto Luxury Upsell: 78% of Those Considering “Near-Entry” Luxury Cars Also Look at Non-Luxury Vehicles
Improved styling, feature content have helped non-luxury models appeal to potential luxury customers, according to new GfK data…
Dealer News December 19
Study: The Consumer Auto Finance Servicing Experience Significantly Impacts Future Lender Selection
But Has Minimal Impact on Future Dealership Selection Mercedes-Benz Financial Services; Lincoln Automotive Financial Services; Volkswagen Credit; and…
Dealer News December 19
Used-Car Values Continue Decline Despite Increased Demand from Dealers
According to the Blue Book Market Report – November 2012, used-car values decline despite increased demand from dealers.…
Dealer News December 19
