The automotive industry is highly competitive, and dealerships are constantly seeking innovative ways to stand out and attract potential buyers. AI-driven advertising solutions from Meta offer a game-changing approach for dealers to reach and engage their desired audience. By leveraging advanced machine learning algorithms, these tools help optimize campaigns for better performance, efficiency, and return on investment.
Benefits for Dealers
Adopting AI-powered advertising solutions by Meta can bring several key benefits:
- Improved lead quality: Reach users with high purchase intent
- Efficient budget use: Optimizing spend for better ROI
- Enhanced ad performance: Through diversified creative and placement optimization
- Data-driven decision making: Leveraging opportunity score for campaign insights
Here are some of the most advanced AI solutions from Meta that are geared to improving your marketing initiatives and making your investments work harder for you.
Advantage+ Sales Campaigns: The Most Efficient Way for Advertisers to Drive Sales
Meta’s most advanced AI optimizations are enabled when your sales campaign uses Advantage+ audience, placement and budget. This has shown a 9% improvement (1) in driving lower cost per conversions. Here are the three individual components that make up Advantage+ sales campaigns and how they work.
- Advantage+ campaign budget: Smart allocation for optimal performance drives a 5% lower cost per action on average (2)
With Advantage+ budget, AI optimizes your ad spend in real-time, allocating funds to the most effective placements and audiences. This dynamic approach ensures that your budget is being used where it’s most likely to drive results – whether that’s driving traffic to your website, generating leads, or promoting specific vehicle models. For dealers, this translates to more efficient use of marketing dollars and improved campaign ROI.
- Advantage+ audience: Reaching the right buyers drives a 7% lower cost per result (3)
Advantage+ audience solution uses AI to identify and reach individuals most likely to be interested in your dealership’s offerings. This goes beyond basic demographic filters, incorporating behavioral patterns, interests, and intent signals to ensure your ads reach potential buyers actively researching or considering a vehicle purchase. For dealers, this means connecting with people in the market for a new car, truck, or SUV, increasing the likelihood of generating high-quality site visitors.
- Advantage+ placements: Maximizing visibility across the Meta ecosystem and drive a 5% lower cost per action on average (4)
Advantage+ placements leverage AI to automatically position your ads where they’ll perform best across the Meta family of apps and services, including Facebook, Instagram, Messenger and Audience Network. This broad reach helps automotive dealerships tap into diverse audiences and touchpoints, increasing brand awareness and lead generation opportunities.
Advantage+ Leads Campaigns: Generate High-value Leads More Efficiently for Your Dealership
Meta’s most advanced AI optimizations are enabled when your lead generation campaign uses Advantage+ audience, placement and budget. They drive a 10% lower cost per qualified lead (5) than campaigns that did not leverage Advantage+ lead ads.
Advantage+ Creative: Diversify Your Creative, Using a Range of AI Features to Uplevel Your Ad’s Visual, Copy and Audio.
Advantage+ creative generates ad variations so they are personalized to each individual viewer in your audience, based on what each person might respond to. Our system can automatically write text, resize images and so much more, freeing you up to work on other things. Advantage+ creative delivers the right ad to the right person at the right time, enabling your campaigns to get maximum results like a 7% higher conversion rate, on average (6) using image generation.
Opportunity Score: Resulting in a 12% Decrease in Cost per Results (7)
Opportunity Score is a new, powerful metric that provides insights into how likely your ads are to achieve specific outcomes, like generating leads or driving on site conversions. This score helps automotive dealerships understand where their campaigns have the most potential to improve and how to optimize for better performance. By focusing on opportunities highlighted by the score, you can make data-driven decisions to enhance audiences, creative, and budget allocation.
Implementing AI Solutions for Automotive Success
To get the most out of these AI-driven tools, consider the following strategies:
- Integrate AI solutions across campaigns: Combine Advantage+ audience, budget, placements, and creative for a holistic optimization approach.
- Focus on high-intent audiences: Use Advantage+ audience to reach users showing purchase intent signals.
- Test and learn with creative: Leverage Advantage+ creative to find winning ad combinations.
- Monitor and adjust with opportunity score: Use insights and recommendations from the opportunity score to refine campaigns.
- Align ads with dealer’s goals: Whether driving website traffic, generating leads, or promoting specific models, tailor your use of AI tools to meet specific business objectives.
Realizing the Potential of AI in Automotive Digital Advertising
As dealers navigate a competitive landscape, embracing advanced advertising technologies like AI solutions can provide a significant edge. By automating optimization and leveraging powerful machine learning capabilities, these tools help ensure that your digital advertising efforts are effective, efficient, and geared towards driving meaningful business outcomes – like generating qualified leads and boosting sales.
The digital advertising space continues to evolve, with AI playing an increasingly central role in campaign optimization and performance. For dealers looking to stay ahead, exploring and adopting AI-driven solutions can unlock new levels of advertising effectiveness and contribute to business growth. By harnessing these technologies, dealers can better connect with potential buyers, optimize their advertising spend, and achieve their business goals in a competitive market.
Related Stories:
- Dealer Magazine: Meta Announces Two New Dealer Playbooks: An Omnichannel Approach to Driving Dealer Profitability
- Meta’s Framework to Up-Level Your Dealership Marketing Strategy
1. Source: This test was run globally and across-verticals for 1 week starting December 3, 2024, within Sales objective. A statistical simulation framework gave a 90% statistical confidence that A+SC outperforms constrained campaigns by driving cost-effective conversion.)
2. Source: Based on controlled experiments on 64,000 campaigns. The results were confirmed by an analysis of 42,000 campaigns that enabled Advantage+ campaign budget for autobid campaigns and a single pixel, between May 2022 and April 2024. The results are an estimate of the average performance increase and performance is not guaranteed.
3. Source: Meta-analysis of 469 A/B studies (236 lower funnel, 150 middle funnel, 83 upper-funnel) comparing BAU vs. BAU + Advantage+ audience. Studies ran from January 1, 2023, to August 1, 2024, from global advertisers across all verticals. The results show adopting Advantage+ audience outperforms BAU on the 3 funnel segments. All studies with BAU using broad audience or Advantage+ sales campaigns were excluded from the analysis, as these setups are equivalent to Advantage+ audience.
4. Source: Statistical meta-analysis of 5 conversion lift studies and 30 split studies that ran between January 2024 and May 2025 from global Ecommerce, Retail, Restaurant, CPG, Technology, B2B, and Travel advertisers that passed QA. BAU cell used advertiser’s pre-existing placement settings, whereas treatment cell used Advantage+ placement settings.
5. Source: We conducted a Meta-analysis of 20 tests conducted in NA, EMEA and APAC with advertisers in Beauty, Professional Services, B2B, Education, Technology, Automobile and Home Retail comparing campaigns with Advantage+ leads on vs. BAU campaigns (Advantage+ leads not on) in the period of Nov 2024 to Jan 2025. The results show the improvement of Cost Per Lead with more than 95% confidence, the improvement of Cost Per Quality Lead with 83% confidence.
6. Source: Analysis of scaled back-end CS-BQRT test conducted across 18 verticals and all regions, with 2775 active ads for 6/12 – 6/23; the 100% ad segment included 1000 ads. Performance gains compared to campaigns with no ads opted into Advantage+ Creative Generative AI is 7.6% higher conversion rate.
7. Source: Meta-analysis of 15 tests with small business advertisers conducted in NORAM (6 studies), EMA (5 studies) & APAC (4 studies) comparing campaigns with applied opportunity score recommendations against business-as-usual campaigns. Tests conducted from July 29 to October 4, 2024. With the key performance indicator as cost per result, the results of a Bayesian meta-analysis showed a 99% confidence that the applied opportunity score recommendation cells outperformed business-as-usual.