By Tim James, COO, Flick Fusion
Why does everyone like Super Bowl commercials? Heck, some people watch the Super Bowl just to see them! Companies spend millions of dollars for a 30-second slot both during and leading up to the Super Bowl. And why do consumers like them? Because they are entertaining and use video to tell help companies tell stories. Emotion sells, but so does information. Especially when you can transfer your information in a more emotional manner, and that is exactly what utilizing videos does. They also make those companies memorable and help gain brand exposure as people continue to discuss them around the office and over social media the next day.
I’m not asking you to spend millions of dollars on a Super Bowl commercial. What I am saying is that companies find value in this marketing medium because those commercials transfer information in a highly emotional manner, which builds brand exposure and makes them more memorable. The good news is that You don’t need to spend millions of dollars to use video to make an impact in your business. All you need is a phone, a strategy, and a way to distribute your videos.
Customers take the time to look for and research who they want to do business with. Video helps in the process as it engages customers emotionally and helps them become attached to your business and inventory. The next time that customer is in the market and needs to select which product to buy, they already know you, like you, remember you, and choose you, before they’ve ever even decided which vehicle they want to purchase.
With the advent of the VR universe – or Metaverse – the time may come when these commercials speak directly to an individual consumer. Facebook is pretty much the most dominant social platform in the world with billions of users. Now, they have changed their name to Meta, focusing on bringing their community online through, at the moment, their Oculus product.
They are not quite there yet. But using video for branding and personalization certainly is. And it doesn’t cost a million dollars. In fact, all you need is a smartphone, the right hosting platform, a strategy, and buy-in from employees.
An article on Martech shares some key points about video from a study by Wistia. Brands are currently spending more on video marketing and 72% plan to incorporate video into their marketing this year. One of the largest reasons is because it is the type of content consumers prefer. 1.4 BILLION minutes of video were watched by consumers in 2021! That’s a lot of video!
Videos are an essential part of any marketing strategy and a mandatory marketing tool for successful businesses today. If you are not already using an aggressive video strategy, you need to grab your phone and get to work. You might just find that with video, word-of-mouth spreads faster than you think, brand exposure increases and sales do as well.