Marketing & Advertising
CarSoup.com Integrates Clarivoy Attribution Technology
Clarivoy’s Attribution API helps CarSoup.com Show Auto Dealers how it’s Helping them Sell More Cars Columbus, OH, June 25, 2018 – Clarivoy, a pioneer and leader in automotive marketing attribution, today announced that CarSoup.com has embedded Clarivoy’s multi-touch...
The Key to Retention: Consistent Contact
To stay top-of-mind with your customers, you need to keep in touch. If you have lifecycle-based communications that launch automatically (triggers), you’re already taking advantage of a great tool for your dealership. This keeps your active customers engaged. However,...
Influencer Marketing isn’t Dead, You’re Just Doing It Wrong!
One of the hottest current trends is influencer marketing. Businesses (and dealerships) bring in influencers to attract a crowd. We’ve all seen it, if not done it. Perhaps it’s the latest YouTube star, that sports athlete that may (or may not) have purchased a vehicle...
One Small Step Is a Good Start to a Long Journey
It’s a sad fact that current recall repair compliance rates are so abysmal. Most dealers know it., the Feds know it, state governments know it, and the manufacturers know it. Resolving this recall crisis starts with a notification. But, people simply don’t read...
Are you Ignoring Your Most Valuable Point of Customer Contact?
These days, customer experience is a vital part of the car buying process. And, the first part of that experience is your dealership’s appearance in the eyes of your customers, both on and offline. Sadly, I see far too many lots that are poorly presented – they look...
Swapalease.com Announces Their Best Vehicles for Summer Road Trips
Users Voted on What They Believe are the Top Vehicles for Summer Travel Based on Location Cincinnati, OH (June 21,2018) Swapalease.com, the nation’s largest car lease marketplace, today announced their selections on the “best vehicles for summer road trips.”...
Equifax Reveals Additional Auto Consumer Credit Insights
Customized searches, understanding buying power & pre-approvals can move the sales needle ATLANTA, June 21, 2018 – Pre-approvals and credit checks remain a critical component of the automotive shopping process. Equifax Inc. (NYSE: EFX), a global information...
DealersLink Now Offering Website Services for Dealerships
Responsive Websites Can Generate More Leads Broomfield, Colo., June 12, 2018 – DealersLink, an industry leader in automotive systems integration and networking technology, has announced it is now offering website services for used-car dealerships across the United...
Cox Automotive Names Marianne Johnson as Chief Product Officer
30-year innovation and tech veteran will lead team developing products across family of 20+ brands ATLANTA, June 11, 2018 – Marianne Johnson is joining Cox Automotive as chief product officer effective today, reporting to Executive Vice President and Chief Operating...
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