Marketing & Advertising
Malibu Sunset: Chevrolet to Stop Production of U.S. Classic Car
The Malibu is being phased out by Chevrolet. This is not the first time General Motors has put one of its classic cars on the blocks. Chevrolet’s classic Malibu was available for model years 1964–1983 before its first discontinuation. The automaker revived the...
Paradigm Shift: The New Way of Selling Using Configuration Tools
It’s not news to anyone that the world has changed a lot in the last few years. Global pandemic shutdowns meant that we all needed to change the way we operate: to a new, virtual way of doing business. And while the pandemic may be over, it’s not a return to “business...
Cox, Canopy Connect Partner to Enhance Online Car Buying
Cox Automotive is teaming up with a leading insurance verification platform to make purchasing a car online easier. Cox Automotive Ecommerce and Canopy Connect announced on May 7 a new collaboration to embed insurance verification and servicing capabilities into Cox...
Winning Local Auto Market Innovative Strategies for Dealerships
Intense competition among dealerships in the same neighborhood markets is inevitable. In such an environment, potential buyers are constantly bombarded with advertisements from competitors and faced with a wide range of choices. This pressure drives dealerships to...
VinFast, Fairway Ford, 2AutoGroup, Hello Auto Group: Dealership Sales Roundup
VinFast Expands With 12 New Dealers VinFast Auto signed agreements with 12 new dealers in the U.S., bringing the total number of VinFast dealers in the US to 18, The new dealerships, which will start selling the VF 8 model, followed by the VF 9 and VF 7 soon after...
Napleton Tops Study in Responding to Internet Leads
For a third year in a row, the Napleton Auto Group dealerships topped in response to following internet leads. The 2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Study measured responsiveness to internet leads coming though dealer websites among 18 of the...
Digital Dealer Hosts Webinar May 9 on Enhancing Dealership Sales Force Stability
In an effort to address the challenges of high turnover within the automotive sales industry, Digital Dealer is set to host a webinar on May 9, aimed at dealership owners, sales managers, and HR professionals looking for effective strategies to build a more stable,...
Why Car Shoppers Stop Watching Videos
Completion rate is a metric that video marketers keep a close eye on. A high completion rate for videos means that your video content is keeping viewers engaged—which for car dealers, means more leads, conversions, and loyalty. When car shoppers disengage from videos...
The Jury Is Out: How Many Dealers Are Utilizing AI?
Based on a recent industry survey of auto dealership executives located throughout the U.S., approximately 31% of respondents said they still rely only on gut instinct to manage their dealership’s vehicle inventory. This represents almost one third of dealer...
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