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DealerRater Launches LotShot™ App at the 17th Digital Dealer Conference

DealerRater, the world’s premier car dealer review site, today announced the release of LotShot™, a web application that helps dealership employees easily snap and share customer photos via email at vehicle delivery. The app further cements the c
Sep 22, 2014
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AVA.ai Announces Name Change to Conversica

New branding reflects software’s unique ability to automatically converse with leads via two-way email exchanges FOSTER CITY, CA – (September 18, 2014) – AVA.ai announced today that it has changed its company name to Conversica. The rebranding
Sep 18, 2014
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Five Tips and Examples for Digital Marketing Success

Five tips and examples for digital marketing success according to Marketing Profs. Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards did
Sep 18, 2014
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OPPORTUNITY MAX TO PRESENT JORDAN BELFORT, “THE WOLF OF WALL STREET” AT THE 17TH DIGITAL DEALER CONFERENCE & EXPOSITION IN LAS VEGAS

Opportunity Max, a strategic digital marketing company, announced today that it is sponsoring and presenting the keynote address of Mr. Jordan Belfort, the “Wolf of Wall Street,” at the 17th Digital Dealer Conference & Exposition at t
Sep 16, 2014
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The 6 dirtiest jobs in digital marketing

The 6 dirtiest jobs in digital marketing, according to Ragan. I’ve watched Mike Rowe, host of Discovery Channel’s “Dirty Jobs,” tackle smelly, dangerous, and downright strange jobs. I don’t believe Mike ever took a job i
Sep 16, 2014
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8 Mobile Advertising Secrets

The vast majority of automotive consumers—71%—report using their smartphones as part of the buying process, with 63% using their phones for research while they are physically at the dealership. And dealers are catching on, shifting massive amount
Sep 15, 2014
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FlickFusion Introduces Timeline Marketing, an Award-Winning Innovation That Expands Auto Dealer Presence on the Internet

Flick Fusion (www.flickfusion.com), the industry’s leading video marketing provider, today introduced Timeline Marketing, a powerful tool that allows auto dealer personnel to update new and existing videos with dealership marketing messages in
Sep 15, 2014
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Run Your Dealership like a Start-up

Large and well established companies in our space are notorious for spending the lion’s share of their resources protecting their golden goose rather than making moves to grow it larger. This logic is understandable to some degree, as key decision
Sep 12, 2014
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MyCustomerData CardCenter Turns Web Visitors into Repeat Customers

MyCustomerData, a provider of membership marketing programs to help auto dealers connect with customers, will staff a customer retention information exhibit at the Digital Dealer Conference 17 on Sept. 23-25 at the Mirage Las Vegas Hotel & Casino
Sep 12, 2014