Marketing always begins with the humble goal of getting the buying public to simply recognize that you exist. “Create brand awareness” therefore serves as the first fundamental step in every solid marketing plan. Once general awareness is

Pioneer Ford has seen a 61 percent drop in energy usage, better focus on design and color PEACHTREE CITY, Ga. – Power management company Eaton today announced that its Galleon ™ light-emitting diode (LED) area luminaires from its Cooper L

Volvo Will Try to Reinvent Auto Marketing With New Strategy, from Advertising Age. SVP Marketing Alain Visser Says: Personalization Is In and Sponsorship Is Out Volvo will almost double its marketing spend over the next five years and has vowed to sh

Shoppers Bite at Dealership Sweet Spots, from Wards Auto. Knowing what to put where on a website no longer is guesswork, says consultant John Quade. It’s your website, but it’s for your customers, marketing consultant John Quade tells dealers. �

Volkswagen Golf GTI and GMC Canyon signal a strong year for design, performance and value DETROIT, MI, Dec. 16, 2014—Today, Autoweek named the Volkswagen Golf GTI as its Best of the Best/Car for 2015, beating a group of finalists that includes the

Swapalease.com Offers Several Tips for Consumers Hunting End-Of-Year Lease Deals CINCINNATI, OHIO (December 15, 2014) – Conventional wisdom among many end-of-year car shoppers is to choose the outgoing model year in order to save a few dollars. Ho

Dealers Move Beyond Doughnuts, from New York Times. Corrie Watson and her twin brother, Will Churchill, wanted a strategy to attract younger customers to their three sizable family-owned automobile dealerships and to keep them coming back for decades

Subaru dealers get financial aid to boost fixed-operations capacity, from Automotive News. Subaru dealers were given preliminary details of the brand’s new program to increase fixed-operations capacity at its U.S. dealerships. Called Fixed Oper

Happy New Year! For those of you headed to the NADA Convention in San Francisco January 22-25, I will be leading a fixed ops workshop again this year. This article is a sneak preview of my presentation. I’ll also be covering the same material in a