J.D. Power Projects Highest December SAAR in Eight Years, from F&I Magazine. New-vehicle retail sales in December are expected to reach a SAAR of 14.2 million units, the highest level since 2006, according to a monthly sales forecast released by

Salespeople are your #1 communicators! How do you persuade a customer to come into your dealership and buy a vehicle? It’s one of the most basic questions any dealer can ask, and yet finding an answer that works is a tall order. Hundreds of strateg

The time is ripe for a revolution in car-buying. It’s been fifteen years or so since third-party shopping websites came on the scene, and sites like Edmunds and AutoTrader started publishing invoice and retail pricing information for all to see. Th

AutoStar Solutions’ Steve Levine shares a dozen simple ways auto dealers can guard their businesses from the government Grinch. FORT WORTH, TX – Dec. 18, 2014 – Whether it’s the CFPB, FTC or Attorney General, the government Grinch is alive

Shaping consumer decisions by connecting digital and direct marketing, from The Guardian. To offer customers the best possible experience, brands must embrace new purchasing habits The way people buy things has changed. People are increasingly buying

Auto dealers try to curb customers’ frustration with new technology, from The Columbus Dispatch. Donna Higley often talks to her new high-tech Lexus. “I’ll be in a parking lot, and it will warn me of something ahead, and I’ll say, ‘Yes, yes

Many of the hottest sales leads you get come in through your dealership website. If you are unable to form the essential first connection with these leads, many drop off or go to other dealerships. One way to break the ice and immediately interact wi

A good friend of mine recently shopped for a new car. He’s a pretty tech savvy person, but oddly enough, didn’t know much about the vehicle that he was thinking of buying. He said that he asked numerous questions of his salesperson regarding mile

A study of Toyota, Lexus and Scion dealers underscores how behavioral analytics on websites can drive smarter chat and better conversion In recent years smart dealers have been re-focusing their digital marketing spend on driving traffic to their own