When I was a Sales Person I always said “When I’m a Sales Manager I’m going to care about my people. I’m going to actually help my people instead of sitting in the tower like I’m some sort of God shouting down commands. I will be the best S

Your customers bring their cars to your service department for one primary reason—Quality! Lang Marketing has been tracking consumers’ service selection criteria for many years and quality continues to dominate the hearts and minds of vehicle own

Playing to Customer’s Emotions in Marketing Works, from Flick Fusion. I have long preached the fact that including video in your marketing is an effective way to get customers emotionally connected to a specific car on your lot. This visual con

Taking Dealership Social Media Marketing to the Next Level, from Chatter Up. With more and more car buyers looking to social media for advice and ideas during their car search, it’s no wonder that car dealers have made an investment in their social

8 Apps to Help Your Dealership Dominate Instagram | Automotive Marketing Tips, from 9Clouds Automotive Marketing. You have your dealership’s Instagram account up and running. You have a game plan. Maybe even a few likeable posts. But now it’s tim

Dealers Ready for the Tax Season by Stocking Up on Cars Near the $10,000 Price Point LAWRENCEVILLE, Ga. (February 10, 2015) – According to Black Book® data, the average price of a used vehicle for model years 2009-2013 entered 2015 with mild depr

Next subprime bubble to burst: auto loans, from New York Post. Subprime auto loans are on the rise and, just like subprime mortgages, are claiming untold victims. Samuel Perez, 32, is still dealing with fallout from his experience with a subprime loa

Nissan Bringing Dealership Groups from Mexico to US Market, from The Newswheel. Nissan has a significant market share in Mexico, and now it’s looking to bring the most successful Mexican dealer groups into the US to open dealerships in Hispanic mar

Reflecting back on Thanksgiving, Christmas and New Years you may be thinking you’ve have had all the family you can handle. No doubt, these are wonderful family holidays but within the realm of the family business it is very easy to get “over