Automotive dealerships, like other businesses, have unique needs. Marketing automation is one of the best tools you can use to make your customer communication simpler and more effective. But not every marketing automation solution is ideal for

7 reasons your employees are ‘just not that into you’, from ragan.com. People want to contribute to the success of their organization, but too often systemic roadblocks daunt those good intentions. Are you frustrated with employees who se

Portland, Oregon – February 10, 2015 – Automobile dealerships now have a dynamic and cost-effective solution to easily verify if the cars and trucks they sell to consumers have ‘open’ safety recalls that need repairs, and to keep track of the

Mobile Strategy: The Key to Consumer Engagement, from Dealer Marketing Magazine. Studies show that engaging with your customers via their cell phones is a critical component in the automotive industry today, representing significant sales and custome

Marketing Ideas for Car Dealers, from Customer Think. A lot sure has changed since I first wrote about car dealers and digital back in 2011. Back then I wrote about Ford and other manufacturers leading the way but unfortunately leaving their dealersh

Auto dealers urged to improve protection of buyer data, from The Detroit News. As car-buying increasingly shifts to online research and purchasing, some industry groups are urging dealers to better protect customers’ personal information — th

Love the Process for Stronger Closings, from Automotive Training Concepts. Brian Tracy, long known for straight-forward advice and savvy business techniques, has a classic video worth watching called 24 Techniques for Closing the Sale. (Watch it here

Welcome to the On Demand Society, from The Blog of Glenn Pasch. I was listening to Brian Solis’s new podcast, Context Matters, and he mentioned the term “On Demand Society” when discussing Uber and its effect on not just business, but the econo

The 5 Things Dealers and OEMS Can Do to Stay on Top During the Next Downturn, from Ask The Manager. I hate to be the bearer of bad news, but the next down market in automotive retail is coming. No one knows precisely when – and none of us is certai