The Internet’s Evolution to Authenticity: SEO vs Content Marketing, from Social Media Today. The word on the “industry” street is that authentic people, and authentic writing, have finally come into vogue. According to Ad Age Magazine, compan

4 Insightful Tips to Market your Products Uniquely, from LiveAdmins. Coming up with a marketing strategy that is cost efficient and result oriented may seem like a complicated task, however if you are well aware of the psychology of your target audie

Social Selling: You Can’t Turn a No into a Yes Without a Maybe In Between, from Kruse Control Inc. The path to the sale has many twists and turns. It’s not always easy to determine where and when you can provide the most value to your target cust

Edmunds Accelerates Engagement With SMS Marketing, from Retail Touch Points. Although mobile-optimized sites and apps can help brands successfully engage with smartphone users, Short Message Service (SMS), or text message marketing can help organizat

The new year is always about “out with the old and in with the new,” and that’s no different for car manufacturers or auto dealerships. As the world economy continues its recovery following the 2008 financial crisis, manufacturers are looking t

For years, American Honda did not mandate the formation of tier 2 marketing associations and instead only supported the groups that formed voluntarily. About two years ago, that changed. Honda now pools 1 percent per car into association funding and

It’s hard to imagine the Findlay Automotive Group os a single store selling two brands. But that’s what it was from 1961 through the mid-eighties. Today, the group includes 28 different locations selling 26 different brands and is one of

Yamaha adds Build Your Own accessory site for new Wolverine, from Dealernews.com. CYPRESS, Calif. – Yamaha continues its focus on personalization, announcing a new Build Your Own website for its 2016 Wolverine R-Spec performance side-by-side, a

Self-driving car will make trip from San Francisco to New York City, from Mashable. It’s all of the road trip and none of the driving — at least, not by a human. An autonomous car, developed by Michigan-based Delphi Automotive, will begin a